Transforming Outcome-Based Education with Social Media Strategies and AI-Driven Digital Marketing for Personalized Learning and Institutional Growth
Dr. G. Nanda Kishor Kumar, Dr. Uchit Kapoor, Dr. G. Adiline Macriga, Dr. Vivek Ravishankar Dubey
Indexed In: google scholar
Release Date: 2025 | Copyright:©2025 | Pages: 437
DOI: 10.71443/9789349552685
ISBN10: 9349552689 | ISBN13: 9789349552685
This book, Transforming Outcome-Based Education with Social Media Strategies and AI-Driven Digital Marketing for Personalized Learning and Institutional Growth, covers the integration of digital technologies into modern education systems. It addresses how social media platforms can enhance engagement, communication, and collaborative learning, while AI-driven marketing tools enable tailored educational experiences and strategic institutional promotion. The book provides frameworks for aligning Outcome-Based Education (OBE) goals with digital innovations, ensuring measurable student success and sustainable institutional development. Practical case studies, strategies, and future trends are discussed, making it an essential resource for educators, academic leaders, and digital learning innovators seeking transformative impact.
Transforming Outcome-Based Education with Social Media Strategies and AI-Driven Digital Marketing for Personalized Learning and Institutional Growth reimagines the educational landscape for the digital age. This book delves into how institutions can leverage social media to strengthen student engagement, build vibrant learning communities, and enhance visibility. It also explores the role of AI-driven digital marketing in delivering personalized, data-informed learning experiences aligned with Outcome-Based Education (OBE) principles. Offering innovative models, strategic insights, and real-world examples, this book empowers educators and academic leaders to drive measurable improvement in learning outcomes, foster institutional growth, and stay ahead in a rapidly evolving global education ecosystem.
Dr. G. Nanda Kishor Kumar, Ph.D., PDF, a distinguished Professor in the Department of Computer Science and Engineering & Controller of Examinations, Malla Reddy University, Hyderabad. Having dedicated 20+ years of extensive experience in both teaching and academic research, fervent seeker of challenging position to leverage his expertise for education have led to play multiple roles within the academic realm, includes a keynote speaker and coordinator of Faculty Development Programs (FDPs) and Skill Development Programs (SDPs) for various esteemed institutions and Universities. Highly versatile, contributing to academic growth through his dynamic involvement in workshops and conferences, presented and published numerous research papers of national and international repute. Dedicated to advancing in the field of computer science and fostering emerging research trends have earned recognition across educational platforms. With the vast knowledge and contributions continued to inspire students and fellow academics alike.
Dr. Uchit Kapoor , B.Com. MBA, MS, PhD holds a mix of industry academia experience of 17+ years in major fields like BFSI and Education. With premier institutes like KU, ICFAI, NLU, IMT, NSE etc. in education, his illustrious career includes 37 national international awards, 50+ conferences, 40+ self-designed patents and 56 research papers.
With the vision to carve a niche in the education sector, his future endeavors mark a nationwide union of industry academia interface leveraging social media to the most . He is currently Regional Director, Research & New Initiatives, Arthkalp, a leading research support co., Haryana
Dr. G. Adiline Macriga Completed the Ph.D in the year 2011 from Anna University and also the Alumni of SRM. Had an experience of about 28 years. Currently working as Professor in the Department of Information Technology, Sri Sairam Engineering College, since 2002. Had worked in St. Joseph’s College of Engineering for 5 years and in SRM Valliammai Polytechnic for 2 years. Area of Specialization includes Cypher Forensics, Cypher Security, Artificial Intelligence and Neural Networks, Internet of Things, Cryptography and Network Security, Wireless Networks and more…Had organized IEEE International conferences and acted and Conference Chair in many International and National Conferences. Received Outstanding Woman Educator & Scholar Award, National Foundation for Entrepreneurship Development (NFED), Coimbatore, Mar’18 and Best Professor Award, Education today publications, Sep’14. Published more than 40 papers in various Journals, Most of them are indexed in WOS, SCI, Scopus etc.,Presented more than 30 papers in various International Conferences.
Dr. Vivek Ravishankar Dubey has been an engineering faculty for nearly 24 years and currently holds the position of Dean and Professor in the Department of CSE-AIML-AIDS at the Jai Narain College of Technology (JNCT), Bhopal. He graduated with a B.E. in CSE from MGM Nanded affiliated Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, Maharashtra, and an M.Tech. in Computer Technology from the Government Engineering College affiliated Pt. Ravishankar Shukla University Raipur, Chhattisgarh. He awarded Ph.D. from Chhattisgarh Swami Vivekanand Technical University (CSVTU) in Chhattisgarh in CSE. In reputable international publications, he has published 21 research papers. At numerous international conferences, he has won multiple best paper prizes for his research studies. He also published for books and seven patents. His research interests include Data & Visual Analytics, Natural Language Processing (NLP), Web Technology, Machine Learning and Data Science, Analysis & Design of Computer Algorithm and Computer Programming. He is also associated with IT Software research based Company Curious Infotech Solutions, Ujjain.