Dr. Charu Bisaria, Mr. Abhishek Singh Gaharwar, Dr. Yogesh Choudhary, Dr. Sandeep Kaur
Indexed In: Google scholar
Release Date: 2026 | Copyright:©2026 | Pages: 387
ISBN10: 0 | ISBN13: 0
The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing e-commerce, digital marketing, and supply chain systems. These technologies enable businesses to offer personalized customer experiences, optimize marketing strategies, and streamline supply chain operations. AI-powered tools and algorithms facilitate data-driven decision-making, improve operational efficiency, and enhance customer satisfaction. As digital transformation accelerates, understanding the potential applications of AI and ML in these domains is crucial for organizations aiming to maintain a competitive edge. This chapter explores the impact of AI and ML on e-commerce, digital marketing, and intelligent supply chains, highlighting key innovations and challenges.
This book comprehensively explores the transformative role of Artificial Intelligence (AI) and Machine Learning (ML) across e-commerce, digital marketing, and intelligent supply chain systems. It covers AI-driven personalization, recommendation engines, and customer behavior analytics in online retail, alongside ML-powered marketing strategies, predictive targeting, and campaign optimization. In supply chain management, the book addresses predictive demand forecasting, inventory optimization, route planning, and automation for enhanced efficiency. Additionally, it examines emerging trends, challenges, and future prospects of AI and ML integration, providing insights into practical applications, technological innovations, and strategic frameworks that enable businesses to achieve agility, competitiveness, and data-driven decision-making in the digital economy.
Dr. Charu Bisaria holds MSc, MBA, and Ph.D. degrees and is a distinguished academician at Amity Business School, Amity University Uttar Pradesh, Lucknow Campus. She specializes in Operations Management, Research Methodology, and Quantitative Techniques. With strong academic leadership experience, she has made significant contributions to management education. Dr. Bisaria has published extensively in reputed international journals and conferences. She has successfully mentored several Ph.D. scholars and continues to guide doctoral research. She regularly conducts advanced courses for postgraduate and doctoral programs. Dr. Bisaria serves as a resource person for research workshops and data analysis training. Her global teaching engagement and innovative academic tools reflect her commitment to excellence.
Mr. Abhishek Singh Gaharwar is a dedicated Researcher, Educator and Author with strong academic foundations in Engineering and Management. He earned his Bachelor’s degree in Mechanical Engineering from Rajiv Gandhi Technological University, Bhopal and his Master’s degree in Industrial Engineering and Management from Devi Ahilya University, Indore. He is currently pursuing a Ph.D. in Operations and Supply Chain Management at Barkatullah University, Bhopal, where his research focuses on Modern Supply Chain Challenges and Analytical Approaches to Decision-Making. With expertise in Advanced Analytical Tools such as Excel, SPSS and R, Mr. Gaharwar integrates Quantitative Methods into his Work, enhancing both Academic and Practical Perspectives. He has actively participated in National and International Conferences and has published several Research Papers and Book Chapters in Reputed Journals and Edited Volumes. The Author of Multiple Books, Mr. Gaharwar is committed to creating Accessible, Research-Driven content that enriches Students, Scholars and Professionals. His work reflects a passion for Innovation, Learning and Contributing to the Evolving Fields of Engineering as well as Management. Especially, Operations and Supply Chain Management.
Dr. Yogesh Choudhary holds a Ph.D. in Management and is a two-time recipient of the UGC Junior Research Fellowship (JRF). He has also qualified the UGC-NET and SET examinations in Management. Academically, he holds an MBA in Marketing and Finance, a Post Graduate Diploma in Planning and Entrepreneurship (PGDPE), a Bachelor’s degree in Electronics and Communication Engineering, and an Advanced Certificate in Management (Marketing) from AIMA. With over five years of industry experience, Dr. Choudhary has actively participated in numerous national and international seminars and workshops and has published several research papers in reputed journals. Currently working as an independent research fellow, his key areas of interest include digitization, tourism management, marketing, entrepreneurship, and branding. His interdisciplinary background effectively bridges technical, managerial, and entrepreneurial domains.
Dr. Sandeep Kaur is a Ph.D. holder in Management from the University of Rajasthan with dual master’s degrees and qualifications in UGC JRF (Management) and NET (Commerce). She has served as a faculty member at the University of Lucknow, contributing to teaching, research, and student mentoring. Her academic interests span management, commerce, higher education, and organizational behaviour, with a focus on inclusivity and workplace diversity. She has actively participated in academic conferences and research activities, reflecting her commitment to advancing management education and research in India.
